The future is here – and for all my fellow DJs, our jobs are in jeopardy. Just kidding, but Spotify has made huge strides with a new AI-powered DJ playlist. The craziest part, it will also talk over the music announcing the tracks. The AI DJ in your pocket feature uses a synthesized voice to provide a personalized radio listening experience.
The promo video below is actually insane. It will introduce new tracks based on your current listening trends. Maybe if you are in a nostalgic mood, it will queue some throwbacks as well that you used to love. Spotify has been quoted calling the new feature “AI DJ in your pocket” that “knows you and your music taste so well that it can choose what to play for you.”
I for one cannot wait to try it out to see if it lives up to the hype. You will have the choice to curate the DJ and skip around if you are not feeling their choices. Using data, it will learn what you most enjoy. The DJ’s artificial voice is powered by voice tech from Sonantic AI. It sounds real enough but has a slight robot flair to it. I think I actually prefer that but maybe people want the full “human” voice. Emily Galloway, Head of Product Design for Personalization at Spotify had this to say:
“The DJ is launching in Beta, we have a high element of human touch to ensure commentary is accurate, culturally relevant, and matches the personality of the DJ. We’re working with some very emerging technology so we’re definitely going to be evolving this process as we go on.”
The beta is live now. It is only currently available in English for Spotify Premium subscribers in the US and Canada. You can find the new AI-powered feature by heading into your Music Feed on the homepage of the Spotify mobile app. From there tap “Play” on the DJ card and let the future take hold.