It is no secret that music and technology are intertwined, with advances often making older technologies obsolete. For proof of this, look no further than Cassette players, 8-track players, CD changers, and even Auxiliary input jacks. It now seems that AM Radio is next up on the chopping block, at least in the world of automobiles. I say this, as we’ve got some hot news straight from the Mustang7G forum.
Turns out, the new Mustang model won’t be packing AM radio receivers. Why, you ask? Well, Ford’s spokesperson explained that radio is going global with mobile apps, FM, and digital streaming leading the way. The truth is, listening habits have shifted and the younger generation is ditching AM radio for podcasts and streaming music.
But wait, there’s more! AM radio still plays a critical role in the United States national alert network. There are only 75 stations that broadcast emergency alerts to over 90% of the country’s population, and officials are concerned that a decline in AM receivers in vehicles could hinder emergency response. Sure, standalone AM radios are an option, but realistically, who’s going to buy an aftermarket radio for their new car just to receive emergency alerts?
The Future Of Auto Audio
According to a recent survey, radio listening, whether it’s AM or FM, is on the decline. Meanwhile, Bluetooth technology is the most desired tech feature for connected vehicles among new car buyers. In fact, 76% of respondents said Bluetooth is a ‘must-have’ tech in any new vehicle purchase, up from 73% in 2021. On the other hand, only 33% of new car buyers considered AM radio a ‘must-have’ feature in 2023, down from 74% in 2021.
This shift in consumer preferences signals a move towards cars that are more connected than ever before. Newer technologies such as voice commands, dedicated WiFi, CarPlay, and Google Assistant are becoming more popular among new car buyers, especially the younger generation. For more information be sure to check out Ford’s official website, here.
[H/T] – Digital Music News