Coinciding with the Amsterdam Dance Event (ADE), TikTok announced the worldwide expansion of its #ElectronicMusic Hub and shared data highlighting the genre’s impressive growth.
Each year, Amsterdam Dance Event (ADE) serves as a pivotal moment for the electronic music dance industry and promises to be no different this year. Apart from showcasing a diverse array of new music, the event also brings many key updates from the electronic music scene. In celebration of the vibrant community, TikTok has announced the global expansion of its #ElectronicMusic Hub following the success of its UK launch in 2022.
The #ElectronicMusic Hub is officially launching today in several international markets, including the Netherlands, Sweden, France, Germany, Spain, Italy, Belgium, and Australia, and will arrive in the US on October 21, 2024. In conjunction with ADE, fans can enjoy carefully curated content from established stars and emerging DJs, producers, and artists for a month.
Electronic music has made its spiritual home on TikTok. It’s the perfect place for artists to showcase their creativity through both music and visuals, and fans are sharing their love for the genre by remixing sounds, driving trends, and posting clips from their favorite live sets, which are then watched and shared in their millions by the global TikTok community. This year TikTok was home to 3.5 billion views of Tomorrowland, 40 million posts by fans paying homage to the scarves of Keinemusik’s Adam Port, and over 100 million views of breakout stars ANOTR taking fans on a musical journey of their trip
Ole Obermann, Global Head of Music Business Development at TikTok
Witnessing how electronic dance music is bringing the world together is always inspiring. From sharing music to remixing tracks, TikTok users worldwide have actively participated in creating new trends and making electronic music a global phenomenon.
Illustrating the remarkable expansion of the genre, TikTok reports that the #ElectronicMusic hashtag has grown by 70% year-on-year in terms of global video creations, with #Trance marking the highest growth of 73%, followed by #Techno and #DnB. Thanks to their energetic appeal, the rise of Amapiano and Drum & Bass are also thriving on the platform, with many users incorporating the music in their videos.
Several standout artists like Adam Port, Chase & Status, Jazzy, and Eliza Rose have effectively utilized the platform to introduce their music to a wider audience of a younger generation. Even dance legends Dimitri Vegas & Like Mike have trailblazed the global expansion of EDM by blending house, techno, and electronic sounds to appeal to festival goers. Collectively, these artists amplify TikTok’s role in shaping the electronic music landscape.
It will be exciting to see how the platform continues to amplify one of the world’s most dynamic genres. Stay tuned for more news on TikTok’s expansion in the electronic music scene.