On Wednesday night at Melkweg, Oliver Heldens marked a major milestone for his imprint Heldeep Records with a special ten-year anniversary showcase during Amsterdam Dance Event (ADE). The sold-out celebration brought together fans, artists, and label family for a night that honored Heldeep’s legacy while spotlighting its continued role in shaping the future of dance music.
The evening kicked off with a warm-up set from Tollef, setting the tone for an escalating night of house energy. Performances by Lee Foss and Tchami followed, each adding their own flavor to the mix. The highlight came when Heldens was joined on stage by Tchami and Don Diablo for a first-ever back-to-back-to-back set — an unannounced collaboration between three of electronic music’s most influential figures. The chemistry between the trio ignited the crowd, blending elements of house, future, and melodic sounds into a seamless, high-energy experience that became one of ADE’s standout moments.
Later, Heldens returned to deliver a solo set that journeyed through his decade-long career — from his breakthrough hit “Gecko (Overdrive)” to his darker, more techno-inspired work as HI-LO. The night came full circle with a closing performance by Chocolate Puma, whose set paid tribute to the Dutch dance scene’s deep roots and enduring influence — elements that have always been central to Heldeep’s identity.
Founded in 2015, Heldeep Records began as Heldens’ creative outlet but quickly evolved into a respected global label championing innovation and artistic freedom. Over the past decade, it has released hundreds of tracks spanning house, tech house, and melodic techno, racking up billions of streams while nurturing both emerging talent and established artists. Beyond the music, Heldeep has fostered a worldwide community connected by a shared passion for forward-thinking dance music, with label showcases touching down everywhere from Miami to Tokyo.
Reflecting on the milestone, Oliver Heldens shared: “Heldeep has always been about creative freedom and connection. Celebrating ten years surrounded by so many friends and supporters means a lot. I couldn’t think of a better place to do it than Amsterdam during ADE.”
The 10 Years of Heldeep showcase was not only a celebration of the label’s achievements but also a powerful statement that Heldeep’s next decade is just getting started.
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