This September sees the launch of 77, a new nightlife and event space hidden beneath the streets of Central London. Purpose-built for sound, design, and experience, the 550-capacity venue brings together world-class music, advanced technology, and attentive hospitality in an intimate setting. 77 officially opens its doors on Friday, 26 September.
77 is designed to make music an experience you feel as much as hear. Its L-Acoustics sound system, complete with KS21 subs, delivers warmth and clarity throughout the room, while a high-spec visual setup — including Robe lighting, lasers, CO₂ jets, strobes, and LED screens — creates a fully immersive environment. A split-level design features an upper mezzanine with VIP tables spread across both floors, each offering direct views of the dancefloor and full-service hospitality.
Eniz Hilmi, Director of Music, shares:
“We’ve designed 77 to deliver the same world-class production experience you’d expect from a huge venue, whilst ensuring the connection between the artist and the audience is at the forefront. Our focus is on creating a one-of-a-kind experience where both DJs and live acts can truly connect with the crowd. We’re also encouraging artists to play extended sets, and in some cases, even all night long, something DJs rarely get the chance to do in London. This gives artists freedom to tell a full story with their music, while fans get to experience them in a way they can’t anywhere else in the city.”
The venue is fully soundproofed and acoustically treated, making it a versatile destination for club nights, album launches, fashion shows, and brand activations. Every detail — from the modular design to the service style — has been shaped to heighten the connection between artists and audiences.
Behind 77 is a team of industry leaders: Jonathan Wade, nightlife veteran and former Tao Group executive; Eniz Hilmi, tastemaker and programmer with credits across Rinse FM, Mas Tiempo, and major UK festivals; and Sebastian Banovic, hospitality operator with experience across some of London’s most iconic venues including KOKO, The Roof Gardens, and Tramp. Together, they’ve created a cultural movement where music, people, and creativity thrive on equal footing.
For more information and to be the first to hear about artist announcements, visit 77london.com and follow 77 on Instagram at @seventyseven77ldn.