Julien’s Auctions, the world record-breaking auction house for pop culture memorabilia, is teaming up with legendary athlete Tony Hawk for a landmark sale of skateboarding history. The event takes place tomorrow, September 23, at 10 AM PT at the Loews Hotel in Hollywood (1755 Highland) and online at Julien’s Auctions.
For the first time ever, Tony Hawk is offering specially selected items from his personal archives in a historic auction of original and important artifacts of skateboarding lore.
The highlight of the sale is the genuine, original skateboard and gear Hawk used on the monumental day he landed the first documented “900.” This is not a reproduction or facsimile—it is one of one, a true piece of modern sports history.
Widely regarded as the pioneer of modern vertical skateboarding, Hawk etched his name into history at the X Games when he successfully landed the “900”—a trick involving two-and-a-half mid-air revolutions. After several failed attempts, he stuck the landing to thunderous applause, creating a defining moment for skateboarding and sports at large.
Much like Muhammad Ali’s first heavyweight title, Serena Williams’ 23rd Grand Slam, or Michael Jordan’s game-winning shot in 1998, Hawk’s “900” transcended sport. It catapulted skateboarding into the global mainstream and solidified Hawk as one of the most transformative athletes of his era.
The board and gear from this milestone carry an estimated value between $500,000 and $700,000. Experts see this as the crown jewel of a market just beginning to mature: skateboard collecting. While jerseys from legends like Michael Jordan ($10.1 million) and Babe Ruth ($24.12 million) have commanded astronomical sums in categories with long-established valuation histories, skate culture artifacts are only now gaining recognition for their cultural and financial significance.
For collectors, this represents a once-in-a-generation opportunity to acquire a defining object at the dawn of a new market—rare, authentic, and brimming with upward potential.
Bidding opens tomorrow at Julien’s Auctions in Hollywood and online at juliensauctions.com.