Dutch DJ and producer Oliver Heldens has just launched a new techno label, HILOMATIK, to serve as a platform for his HI-LO alias and emerging techno artists. The label’s debut release is a track by Heldens himself, called ‘PURA VIDA’. The tune features strong melodies and a tribal groove. The track has already been supported by notable techno DJs such as Solomun, Adam Beyer, Joris Voorn, and Armin van Buuren. Heldens says HILOMATIK will focus on signing “more ‘musical’ side of techno” records. If this sounds like something that interests you, keep reading to find out more.
When asked about PURA VIDA, HI-LO had the following to say:
“A key point is that the label is focused on the more ‘musical’ side of techno” he says. “So while it’s mainly focused on techno, the music crosses boundaries with other genres as well. It’s a more ‘hybrid’ type of techno, what HI-LO already is. My number one goal with the label is to bring the melodic techno world and the more driving peak time techno world closer together. But on the other hand also mixing techno with house music, so the music can be quite intense but still incorporate melodic elements and some groove.”
HI-LO’s latest offering, ‘PURA VIDA’, is quite the bop. With a run time of three minutes and fifty-four seconds, this tune is the perfect length to get you going. Having said that, if you’re into blends of melodic house and peak-time techno, or just all things HI-LO, then this is the tune for you. HI-LO’s ‘PURA VIDA’ is out now on HILOMATIK, and can be streamed below, enjoy!
HI-LO, Oliver Heldens – PURA VIDA | STREAM
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