Pacific Music Group has officially expanded its global footprint with the launch of Ghostone Records, a new imprint dedicated to cutting-edge electronic and dance music. Founded by NE-YO, Sonu Nigam, MC Jin, and music executive Jonathan Serbin, PMG is positioning Ghostone as a catalyst for elevating Asian electronic artists onto the world stage while strengthening creative ties between East and West.
At the center of the imprint is internationally recognized Thai DJ/producer 22Bullets, who steps in as President of Ghostone Records. Known for his high-energy productions and collaborations with heavyweights like Timmy Trumpet, KSHMR, and Hardwell, 22Bullets brings both artistic and cultural influence to the role. His resume includes performances at global giants such as Tomorrowland, Ultra, and EDC, and he made history as the first Thai artist to enter the DJ Mag Top 100 DJs list.
Ghostone’s first wave of artists includes 22Bullets and rising Chinese DJ/producer Lizzy Wang, marking the imprint’s commitment to a cross-Asian foundation. “Ghostone Records represents exactly what Pacific Music Group was built to champion,” said Jonathan Serbin, noting the label’s focus on innovation and global collaboration.
For 22Bullets, the position represents a chance to build a forward-thinking creative space for electronic artists across the region. “This imprint is focused on innovation, culture, and breaking boundaries,” he shared.
To commemorate the launch, Lizzy Wang has released “Glow”—the first official single on Ghostone—alongside an accompanying lyric video. The track arrives just ahead of her performance at EDC Thailand this January. Recently ranked in the DJ Mag Top 100 DJs, Lizzy continues to broaden her international footprint with shows across Kuala Lumpur, Hong Kong, and Singapore, and her EDC Thailand debut set for January 17.
The creation of Ghostone Records expands PMG’s multi-genre strategy, which already spans pop, hip-hop, and R&B. With Asia emerging as one of the most rapidly expanding electronic music markets—and home to some of the most passionate festival communities—Ghostone aims to become a leading hub for Pan-Asian dance music talent and global artistic exchange.