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elrow is the first of many to announce its Saturday residency at the brand new club [UNVRS] for the 2025 Ibiza Season.

Global party brand elrow has announced its new home for the 2025 Ibiza season from June to October at [UNVRS], marking a bold new chapter for one of the world’s most unique concepts in dance music. Renowned for their extravagantly themed productions, elrow’s parties combine theatrical design, the best dance music, and crazy production that ignites dancefloors worldwide. Now, with a permanent weekly Saturday residency at [UNVRS], they’re ready to push the boundaries of nightlife even further.

Hints of [UNVRS]’s visionary approach to nightlife surfaced earlier this past year when actor Will Smith appeared in an announcement video introducing the fresh concept from The Night League, who are the minds behind Ushuaïa and Hï Ibiza. Built on the former site of Privilege, [UNVRS] promises to deliver cutting-edge technology and advanced audiovisual production, offering an environment perfect for elrow’s grandiose themes.

At the end of last season, we had reached the limit of what we could do creatively on the island. This new concept allows us to integrate cutting-edge technology into our themes, from aerial acrobat engines to animatronic characters, creating dream worlds that blur the line between the physical and the digital, allowing us to take our shows to a level never before possible.

Juan Arnau Jr, Founder and Creative Director of elrow

Every Saturday night from June 7 to October 4, elrow will showcase four reimagined themes: Hallucinarium, Kaos Garden, Sambowdrowmo, and Nowmads. Additionally, a fifth theme for the unannounced Closing Party will be revealed in the coming months. Each weekly event will leverage [UNVRS]’s state-of-the-art sound, visuals, and architecture, turning the club’s dancefloor into a multi-sensory landscape with music, performance, and interactive storytelling.

“It’s a change of mentality,” said Ferran Pascual, elrow’s technical director. “From a theatre-inspired ‘stage-centric’ experience to a dynamic environment where every space in the club becomes part of the narrative. With more actors, interactive elements, and surprises, every show will be bigger and better than ever.”

elrow’s journey to the forefront of global club culture spans six generations and nearly a century and a half of family-led entertainment ventures. The Arnau family’s origins date back to 1870, when their ancestor José Satorres opened a social club in Fraga, Spain. In 2010, the family’s long-standing tradition of hosting unforgettable gatherings culminated in the birth of elrow, an instantly recognizable event known for its kaleidoscopic décor, endless confetti showers, and imaginative themes that transport attendees into otherworldly realms.

Since then, elrow has appeared in over 50 cities worldwide and landed festival slots at Glastonbury, Tomorrowland, ARC Music Festival, and beyond, weaving a vivid tapestry of experiential clubbing wherever it goes. Its Ibiza residencies at iconic venues have been catalysts for the island’s evolving nightlife scene, and [UNVRS] is the next chapter in that story.

Tickets for the upcoming residency are on sale now via elrow and [UNVRS]‘s official websites. Stay tuned for lineup announcements and other information to surface!

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