Beatport continues to expand dance music genres by adding Dance / Electro Pop. It codifies the trendy sound’s strong growth and cultural vibrancy which deserved its own category in the Beatport Store
A staple of the EDM industry, Beatport announced the expansion of its genre categories to include Dance / Electro Pop. Beatport is actually the world’s number one destination for electronic music and DJ culture. The genre represents the evolution of commercial dance music, which now reaches beyond radio-friendly music. With that, it includes electronic music artists who excel in blending their sound with pop elements. Lately, more traditional pop music is filling the radio charts in conjunction with electronic music.
Beatport recognizes that these massive, global hitmakers move seamlessly from the club, to the radio, to the festival stage, and back again with their fusion of organic instruments, pop-vocal sensibilities, and pounding bass lines, capturing fans across the spectrum.
The genre will include releases from renowned labels such as Astralwerks, FFRR, Ministry of Sound, Mom+Pop, or Ultra. All of them have been instrumental in giving the sounds of Dance/Electro Pop home to thriving over the years.
Beatport Adds New Genre: Artists React
Some of the best artists that will slot into this Dance / Electro Pop Genre, are Alison Wonderland, Bob Moses, Channel Tres, Disclosure, Elderbrook, Gorgon City, Lastlings, RÜFÜS DU SOL, or ZHU. All of them offer different music which you can clearly differentiate. They have different tastes between the electronic music found in nightclubs and the music heard headlining major live music festivals. Besides, Beatport recognizes that this diverse group of artists and many others are the genre-benders leading the charge into this new era. The aim of this new genre is to combine classic songwriting techniques with modern electronic flourishes.
We enjoy the challenge of integrating structured songwriting into electronic production. And we’re pleased that Beatport is creating a new home to highlight tracks like this.
It’s always a great feeling when the community embraces the changes and improvements we want to make in our store. Much of the modern Electro Pop has been archived into Electronica over the years. Now, we’re expanding the scope of Dance to give this sound a proper home. We are very happy to bring Electro Pop on board as the amalgamation of electronic dance music and Pop has become increasingly evident over the years, with dance-oriented music entering the mainstream.
Head of Curation, Raphael Pujol added,
Dance / Electro Pop Will be Available Through Beatport LINK
In addition, the new Beatport Top Charts for Dance / Electro Pop will be available through Beatport LINK Playlists. That will allow DJs to instantly stream and mix the new genre’s best tracks. This amazing feature is available on the main DJ performance software. Amongst them, you can find Pioneer, Rekordbox, Denon DJ Engine OS, Serato, Hercules, and many more. On top of that, Dance / Electro Pop will also join Beatport HYPE.
Moreover, Beatport also plans to host one of its famed genre marathon global Livestream events on Twitch. The event will take place in the coming weeks with a diverse lineup of Dance / Electro Popstars.