It’s hard to believe that it has already been ten years since Avicii released his groundbreaking album True. The Swedish DJ and producer, Tim Bergling, more commonly known as Avicii, took the music world by storm with this iconic album. True not only pushed the boundaries of electronic dance music but also introduced a unique blend of genres, incorporating elements of country, folk, and soul into his signature progressive house sound. To celebrate the album’s 10th anniversary, a treasure trove of unfiltered footage from the album’s creative process, including never before seen clips, has been released, giving fans a rare glimpse into Avicii’s artistic journey.
Avicii’s ‘True’ was a true labor of love, born out of a desire to break away from the conventional norms of electronic dance music. The album’s creative process began with Avicii’s quest to explore new sounds and experiment with different genres. He wanted to create something that would not only resonate with his loyal EDM fanbase but also appeal to a broader audience. In the early stages of the album’s development, Avicii collaborated with various musicians and songwriters, including Nile Rodgers, Mac Davis, and Mike Einziger, to infuse his electronic soundscapes with organic instruments and heartfelt lyrics.
One of the standout moments of the album’s creative process was Avicii’s collaboration with Aloe Blacc on “Wake Me Up.” The track became an instant hit, topping charts worldwide and solidifying Avicii’s status as a trailblazer in the music industry. The fusion of Blacc’s soulful vocals with Avicii’s infectious production created a timeless anthem that transcended genres and captivated listeners from all walks of life.
As the album celebrates its 10th anniversary, fans are being treated to a behind-the-scenes look at the making of ‘True’ through unfiltered footage that has never been seen before. This rare glimpse into Avicii’s creative process offers a unique perspective on the album’s evolution and the dedication that went into crafting each track.
On September 13th, the same date as the album’s initial release, a wide array of content will be offered to fans, ranging from short-form pieces tailored for TikTok and YouTube Shorts to in-depth, long-form content that provides an intimate look into the album’s creative process. As an example, footage from the ”True Tour” will be released, letting fans re-experience a memorable act seen from the audience’s point of view. In another segment of the celebratory tribute, unfiltered footage of the making of ”Addicted to You” will be showcased, including never before seen clips.
The unfiltered footage showcases Avicii’s meticulous attention to detail, from the countless hours spent in the studio perfecting each beat to the intimate moments of collaboration with fellow musicians. It’s a testament to his unwavering commitment to creating music that resonates with his audience on a deep emotional level.
One can’t help but be moved by the passion and vulnerability that shines through in the footage. Avicii’s relentless pursuit of artistic excellence is evident in every frame, as he tirelessly works to bring his vision to life. It’s a reminder of the immense talent and creativity that the world lost when Avicii tragically passed away in 2018.
As we delve into the unfiltered footage released in celebration of ‘True’s’ 10th anniversary, we are reminded of the immense talent and creativity that Avicii possessed. His music touched the lives of millions, and his legacy will continue to inspire future generations of artists to push boundaries and create music that is authentic and true to themselves. We love you Avicci.
True: Avicii By Avicii is releasing on vinyl for the first time. *Pre-order True HERE.