James Bruner’s latest single, “OMG,” represents a significant creative milestone for the Nashville-based artist. Born from a collaborative spark with songwriter Shane Weisman in 2024, the track serves as a testament to the chemistry that can emerge when two musicians commit to a vision before overthinking the process. Bruner describes the session as a “writing risk” that ultimately set the tone for his broader musical direction.
The narrative of “OMG” is deceptively simple, centering on the magnetic pull of a chance encounter at a crosswalk. Rather than relying on overly polished production, Bruner prioritizes an immediate, visceral connection. The song thrives in a pop-rock space, punctuated by a memorable “la la la la” vocal hook that Bruner recalls crafting during that very first session. This detail remains a cornerstone of the track’s identity, preserving the giddy excitement of its inception.
A New Creative Direction
For Bruner, “OMG” is more than just a single; it is the catalyst for his ongoing partnership with Weisman. By leaning into a pop-rock aesthetic, Bruner draws upon his diverse influences, which range from the classic rock sensibilities of The Rolling Stones to the modern indie-rock edge of Arctic Monkeys. This blend allows him to craft guitar-led compositions that feel both nostalgic and contemporary.
The romantic tension within the song mirrors the complex, uneasy space of attraction—a theme Bruner navigates with a brighter, more immediate touch than his predecessors. By grounding the song in a specific, relatable scene, he ensures the listener is hooked from the very first listen.
Building for the Stage
With a touring history that includes performances alongside acts like The Struts, Barns Courtney, and William Fitzsimmons, Bruner has developed a keen sense of scale. He understands how to translate studio energy into a live environment, and “OMG” is clearly built with a packed room in mind. His approach to songwriting is defined by a willingness to embrace discomfort and pursue creative risks, a philosophy that has clearly paid off in his latest work.
“OMG” is available now, marking a bold step forward for an artist who is rapidly defining his own sound within the modern rock landscape.