LabelWorx, the leading global digital distribution and label services company for the independent electronic music community, has unveiled Pick N’ Mix Promo, a new in-house marketing solution designed to help labels build fully tailored promotional campaigns for their releases.
“Our philosophy has always been to equip independent labels with the tools and expertise that were once only available through major labels,” said Dominic Kerley, VP of LabelWorx. “Today, the role of a distributor goes far beyond simply delivering music to DSPs. Labels expect comprehensive solutions that can match the capabilities of the majors while preserving their independence. By combining our in-house marketing team with a trusted network of partners, we’ve built a true all-in-one model that empowers labels to remain indie while accessing major-label-level support and impact.”
Available exclusively to LabelWorx clients, Pick N’ Mix Promo provides a curated menu of services that can be combined to match any campaign’s goals and budget. Each project is managed directly by LabelWorx’s in-house team, ensuring maximum impact and a seamless experience from strategy through execution. Services include third-party playlist pitching, cross-platform digital advertising, community page seeding, radio plugging, bespoke creator campaigns, press releases, Spotify Canvas, Club/DJ promotion, and social media strategy.
“Working with LabelWorx’s Pick N’ Mix Promo was a game-changer for our release of Miguelle & Tons and Miluhska’s single Yo Te Deseo,” said Michael Discenza, Label Owner at Two and a Half Cats. “The combination of digital ads, playlist pitching, community seeding, and radio support drove nearly 900,000 video views, reached hundreds of thousands of listeners through playlists, and even secured features in Mixmag. Having that level of comprehensive campaign support all under one roof made a real difference.”
To deliver maximum results, LabelWorx partners with trusted industry experts including Your Army, Listen-Up, Syndicast, Ampligo, Infectious PR, Circa, Turnt, The Creative Music DVSN, and Relish. So far, Pick N’ Mix Promo has powered campaigns for labels such as Kaoz Theory, Two and a Half Cats, Dansu Discs, Stashed, This Ain’t Bristol, Undergrowth, Feels Like Home, and Della Bestia.
As independent labels demand far more than simple DSP delivery, LabelWorx continues to evolve its services. With Pick N’ Mix Promo, the company redefines what a distributor can offer, providing major-label-level marketing while preserving the independence and personal support that clients value.