Swedish House Mafia are thriving in the world of guerilla marketing at the moment. After reuniting almost a year ago in Miami, the trio has been slow drip announcing shows all over the world. Swedish House Mafia has announced several solo shows as well as festival appearances so far, including Ultra Europe which was just confirmed today.
Now it seems the guys have their eyes set on the world’s most populous city, Seoul, South Korea. The now infamous poster format which has been seen around all cities in which the guys have confirmed to be playing in cropped up in Seoul overnight.
It appears that Swedish House Mafia will be heading to Ultra Korea, or at the very least, performing in one of Seoul’s massive stadiums. Now, it is worth noting that some posters have appeared in different cities, and been confirmed fake. But after the Ultra Europe confirmation, it seems likely that these are the real deal.
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