CTS Eventim is broadening its ticketing empire across the European market. The German ticketing giant has now assumed full ownership Venuepoint.
Germany-based Eventim shared partial ownership the company with Nordisk Film back in 2016 when the two companies partnered to purchase the ticketing firm. Now the German ticketing giant is assuming full ownership over Venuepoint, a structure that will help the company expand into countries like Sweden, Denmark, and Norway.
Eventim COO Alexander Ruf is choosing this expansion path for several reasons. “The Scandinan countries are particularly attractive to us, not only because their spending power but also because their strong digital affinity,” Ruf explained. “Therefore, we are very much looking forward to actively contributing to Venuepoint’s further growth over the long term.”
Scandinan countries are repeatedly at the top the charts for digital subscriptions and services, so it’s no surprise the German ticket giant wants a slice that pie with their digital ticketing services.
Ruf thanked Nordisk Film for their “trustful collaboration” during their joint ownership the company, and Venuepoint CEO Jens B. Arnesen will continue to manage the operation. Arnesen thanked Nordisk Film for their expertise and said that he looks forward to using CTS Eventim’s resources and network to grow Venuepoint in its target Scandinan market.
Nordisk Film CEO Asger Flygare Bech-Thomsen says he believes that the move is the best possible result for the company that will help take digital ticketing services in Scandina to the next level.
With all remaining shares bought, the process moving Venuepoint platforms over to the German ticket giant’s platform has begun. There’s no information on when that process will be complete, but services like Billetlugen, Eventim.no, and Eventim.se have already been available in their target markets since the 2016 joint ownership partnership.
Those properties and others will be aggressively developed, with digital ticketing a core focus.